Overview

Personalized Expressions Pro is our flagship project which provides complete solution for In-Store imprinting services. Today Personalized Expressions Pro is one of the leading product in US Stationary market and is used by all Hallmark stores in USA. Personalized Expression Pro is solely developed and maintained by us from designing to deployment. We are also continuously providing ongoing Feature Enhancement, Code & Release- maintenance support for this huge product and for all its accompanying products and utilities. Currently we are about to release 11th version of Personalized Expressions Pro and its Web version too.

Personalized Expressions Pro – Highlights

Smart SoftTech has solely developed and maintained ‘Personalized Expressions Pro’ and accompanying ‘Address Manager Pro’ products to provide In-Store imprinting services to Hallmark USA & Colors by Design Inc. USA.

• Smart SoftTech has developed and maintained almost 500,000 LOC to provide more than 500 features of ‘Personalized Expressions Pro’ and ‘Address Manager Pro’ products.
• Smart SoftTech has delivered 10 versions of these products in the span of last few years by improving and adding various new features by using and porting these products over to latest technologies.
• Currently ‘Personalized Expressions Pro’ is a leading product in US Stationary Market and is used by Hallmark USA in its more than 5000 stores across USA.